Maya Chandra

Senior Marketing Strategist

MBA, University of California, Berkeley; Certified Marketing Analytics Professional (CMAP)

15+ years experience

Credentials

Maya Chandra is a Senior Marketing Strategist with over 15 years of experience, dedicated to pioneering data-driven growth strategies, particularly within the B2B SaaS sector. She holds an MBA from the University of California, Berkeley, Haas School of Business, where her focus on quantitative marketing laid the groundwork for her distinguished career. Maya previously served as a Director of Marketing at Nexus Innovations, where she spearheaded campaigns that consistently exceeded revenue targets, and as a Principal Consultant at Stratagem Group, advising Fortune 500 companies on market penetration and customer retention. Her professional philosophy centers on the belief that effective marketing is not just about creativity, but about rigorous analysis and strategic execution. She is particularly celebrated for her innovative work on predictive customer journey mapping, which was recently highlighted in 'Marketing Insights Review.' Readers can expect her articles to provide actionable frameworks, incisive market analysis, and practical case studies that empower them to build robust, measurable marketing strategies

Articles by Maya Chandra

Marketing Strategy

B2B Influencer Marketing: $5.78 ROI Debunked

So much misinformation circulates about effective marketing strategies, especially concerning brand and influencer collaborations. Content formats include in-depth case studies of successful brand campaigns, marketing…

Maya Chandra · · 9 min read